HP Spectre x360
Integrated Campaign
Integrated Campaign
Client
Microsoft
Awards & Recognition
- – The music for the TV spot was 20syl’s “Bet Dap Goom Bown.”
- – Its catchiness drove popularity, making it the 2nd most Shazam’d song in the world during the first week of the spot’s release.
Deliverables
- – TVC
- – OOH
- – OLA, incl. Rich Media and Page Takeovers
Super sleek.
I love Greek myth. And I love Stanley Kubrick’s ‘2001.’
So when HP and Microsoft wanted a blowout campaign to debut the new HP Spectre x360 — a beautiful laptop with a touchscreen and a 360° hinge that turns it into a tablet — I imagined this device falling from the sky like Athena’s shield into the hands of Perseus, slowly rotating like a space station.
Its physical versatility became its strategy. In conjunction with TVC, an integrated campaign showcased the Spectre x360’s striking looks and versatile hinge using elaborate page takeovers, rich media effects and out-of-home installations.