OOH Brand Campaign
Dolby Laboratories
  • – Concepting
  • – Copywriting
  • – Print ads
  • – OOH
  • – Backlit in-house installations
Don’t just watch the movie — hear an experience.

Dolby Cinema was an entirely new experience for theater-goers built around the immersive real-life richness of Dolby audio. The challenge? To illustrate the sensation of sound flowing through a visual feast.

Working with Imaginary Forces, Brian Tafel and Jens Mebes, we explored pairing blockbuster movie scenes with delicate soundwave lines, crowning each image with copy speaking to the immediacy and over-the-top exhilaration you get when you ‘see it in Dolby.’