Center for Intelligent Buildings
Brand Videos
Brand Videos
Client
United Technologies Corporation
Deliverables
- – Long-Form Video Installations
We live a big life on a big planet. United Technologies is big enough to improve it.
United Technologies Corporation (part of Raytheon Technologies) does amazing things. They produce 100 million refrigeration, security and comfort systems per year. They obtain three patents a day. And they made every spacesuit ever used by NASA.
They’re a company that’s so huge, their achievements look like fiction. So I worked with Imaginary Forces (creators of the Netflix animated brand identity and the Mad Men intro credits, among many other amazing graphic feats) to bring their accomplishments into scale through a series of video installations for their new Center for Intelligent Buildings.
Designed to be ambient rather than linear, this looping film uses stats and infographics to place UTC in context with the world at large.
Watch the UTC infographic brand film.
Other videos each cover a different sector of UTC’s business:
Aerospace, a celebration of UTC’s long history of aviation pioneering.
Intelligent buildings, the future of sustainability and automated urban centers.
Improving worldwide living conditions through science and innovation.