Project
OOH Brand Campaign
Client
Roti
Deliverables
  • – Copywriting
Sometimes you just want to write something funny about healthy eating.

Fast-casual food brand Roti was aggressively expanding in new markets and wanted to tout their combination of great taste and low calories through an OOH awareness takeover.

So I helped them out with a fun copy-driven campaign that was straightforward and inexpensive to produce. ‘Eat Like an Adult’ positioned Roti as real food on real plates, a welcome alternative to the sacks, nuggets and buckets of their competitors.