Project
Spread Harmony / Peace on 5th
Holiday Campaign
Client
Microsoft
Awards & Recognition
  • – One Show Merit Award / Shortlist
  • – Cresta Bronze
  • Time
  • – ABC News
  • – Forbes
  • – Business Insider
  • – AgencySpy
  • AdWeek
  • – Advertising Age
  • Creativity
  • – CNN
  • – The Verge
  • – C|Net
  • – New York Post
  • – Mashable
  • – Digiday
  • – Campaign
  • – The Huffington Post
  • Shoot
Deliverables
  • – TVC
  • – Social
Peace for the holidays between two old rivals.

It was safe to say that Microsoft never quite got over those years of bitter back-and-forth with Apple.

Until one holiday season when a group of Microsoft employees left their store on 5th Avenue to sing a carol with their rivals down the street.

Watch the Peace on 5th TV Spot
See the Peace on 5th Case Study
Look Behind the Scenes at the Making of Peace on 5th